[1]
Bibi, H., Raza, H. and Qasim, H.M. 2025. Ideologies in Advertisements of ‘Fair & Lovely’ and ‘Glow & Lovely’ by Unilever Pakistan: A Comparative Multimodal Critical Discourse Analysis. Pakistan Languages and Humanities Review. 9, 2 (May 2025), 330–342. DOI:https://doi.org/10.47205/plhr.2025(9-II)27.