Constructing a Persuasive Tourism Narrative: The Role of Specialized Language in Shaping Pakistan’s Tourism Image

Abstract

The objective of this study is to examine the specialized language employed in Pakistan's tourism promotional materials (TPM), with a focus on the denotative elements and how they help to create the Pakistan’s image as a viable and alluring travel destination. It looks at how specialized language on tourism promotional material of Pakistan successfully conveys Pakistan's main attractions, useful information and unique characteristics. It investigates the ways in which linguistic components including function, euphoric adjectives and the absence of sender identification serve to influence and persuade prospective travelers. It is revealed that the denotative component of language is crucial in influencing how people view Pakistan's tourism by promoting clarity, dependability, and trust. The results show that specialized language use not only informs tourists but also strengthens the persuasiveness of advertising, which in turn strengthens Pakistan's image as a destination with a diversified and rich cultural heritage for the potential tourists.