Exploring Gendered Language and Socio-Cognitive Impact in AI-Generated Texts: A Critical Discourse Approach

Authors

  • Walees Fatima PhD scholar, Department of English, University of Gujrat
  • Musarat Yasmin Associate Professor, Department of English, University of Gujrat
  • Isra Irshad Lecturer, Department of English, University of Gujrat, Punjab, Pakistan

DOI:

https://doi.org/10.47205/plhr.2025(9-III)42

Keywords:

Social Cognition, Gendered Language, Gemini, ChatGPT, Traditional Roles

Abstract

The present study investigates gendered language and social cognition within AI-generated text through AI tools (ChatGPT, Gemini). Van Dijk's social cognition model is utilized to analyze the perpetuation of conventional gendered language, ideologies, and power structures via AI generative systems. The prompts' designs and the corresponding responses from ChatGPT and Gemini are analyzed across macro- and microstructural levels, cognitive representations, and power dynamics. The present study's findings indicate that AI-generated texts depict men as dominant and authoritative figures, and women as emotional laborers and supportive characters. ChatGPT employs more inclusive terminology than Gemini. The incorporation of AI-generated texts into various institutions contributes to the normalization of conventional gender roles. Further development of more inclusive tools is required.

Downloads

Published

2025-09-18

Details

    Abstract Views: 0
    PDF Downloads: 0

How to Cite

Fatima, W., Yasmin, M., & Irshad, I. (2025). Exploring Gendered Language and Socio-Cognitive Impact in AI-Generated Texts: A Critical Discourse Approach. Pakistan Languages and Humanities Review, 9(3), 504–524. https://doi.org/10.47205/plhr.2025(9-III)42

Issue

Vol. 9 No. 3 (2025): July to September

Section

Articles

License

Copyright (c) 2025 Pakistan Languages and Humanities Review

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PLHR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PLHR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PLHR are required to cite author(s) and publisher in their work. Therefore, ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) follow an Open Access Policy for copyright and licensing.

Creative Commons License

Signatory of DORA