Comparative Analysis of Climate Change Reporting Practices among Rural and Urban Journalists in Pakistan

Abstract

This systematic research investigates the compassion of approaches which used by the rural and urban journalists on covering the climate change issue. Climate change emerge as critical issue particularly in developing countries like Pakistan. Role of media is important, but difference in reporting practice influence the quality. In this Quantitative research study 150 working journalists selected from the across Pakistan especially from the Punjab province by using conveyance sampling. This study found the variations in reporting in terms if reporting method, themes, concentration of issue, reinforcement, and challenges encountered, the personal view point of journalists. The main reason behind that is the available of facilities, and resources and the established links references of journalists. If we want to reduce this gap the Capacity building workshops, sessions, seminars, and events are the compulsory to attend for all these journalists of rural and urban areas.