Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan

Authors

  • Rodain Khan MS Scholar, Institute of Management Sciences, University of Balochistan, Quetta, Balochistan, Pakistan
  • Mir Saadat Baloch Assistant Professor, Institute of Management Sciences, University of Balochistan, Quetta, Balochistan, Pakistan
  • Muhammad Danish Assistant Professor, Institute of Management Sciences, University of Balochistan, Quetta, Balochistan, Pakistan

DOI:

https://doi.org/10.47205/plhr.2022(6-III)19

Keywords:

Emotional Values, Functional Values, Green Purchase Behavior, Social Values

Abstract

The theory of consumption values is used in this study to identify the variables that affect consumer behaviour while purchasing green products. And the Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior Among Youth of Quetta city. When analyzing the data from a questionnaire survey, one-way analysis of variance and multiple regression are used. The data was analyzed through SPSS. Descriptive Statistics was used to explain the data and regression analysis was used to check the effect of independent variables on dependent variable. Pearson correlation test was used to check the relationship among variables. We concluded that there is a positive relationship between green purchase behavior, functional value, social value and emotional value.

Downloads

Published

2022-09-14

Details

    Abstract Views: 311
    PDF Downloads: 311

How to Cite

Khan, R., Baloch, S., & Danish, M. (2022). Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan. Pakistan Languages and Humanities Review, 6(3), 220–234. https://doi.org/10.47205/plhr.2022(6-III)19

Issue

Vol. 6 No. 3 (2022): July to September

Section

Articles

License

ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PLHR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PLHR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PLHR are required to cite author(s) and publisher in their work. Therefore, ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) follow an Open Access Policy for copyright and licensing.

Creative Commons License

Signatory of DORA