Impact of Short Videos on Political Information and Participation of Teens


  • Dr. Rana Umair Nadeem Assistant Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Pakistan
  • Iffat Masood Ph.D. Student, Department of Audiovisual Communication and Advertising, Universitat Autonoma de Barcelona, Spain
  • Dr. Waqas Mahmood Lecturer, Department of Mass Communication and Media Studies, GIFT University, Gujranwala, Pakistan



Political Information, Political Participation, Short Videos, Social Media


The field of visual communication suggests that the use of imaginative visuals like images, videos, and graphics might potentially influence the perceptions and attitudes of the general public including teenagers. These teenagers have access to social media platforms and spend most of their time watching short videos. The present study aimed to investigate the impact of political short videos on political information and participation of teenagers. A quantitative survey research methodology approach is used with a sample size of (N = 250) Teens. Major findings of the study proved that exposure to short videos in the form of TikTok Videos, YouTube Shorts, Facebook, and Instagram Reels is one of the major sources of information for teens and political information and political participation of teens. These teenagers are very aware of political data and information which helps them actively participate in political activities, and discussions. The government and educational institutions may develop a strategy to help teenagers better understand the political system, which will encourage the positive use of social media.





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How to Cite

Nadeem, R. U., Masood, I., & Mahmood, W. (2024). Impact of Short Videos on Political Information and Participation of Teens. Pakistan Languages and Humanities Review, 8(2), 424–433.