Deciphering the Digital Vernacular: A Study of Generation Z Slang on Social Media Platforms

Authors

  • Saba Tufail MS Scholar, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan
  • Madya Asgher Lecturer, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan
  • Dr. Ihsan Ali Assistant Professor, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan

DOI:

https://doi.org/10.47205/plhr.2024(8-II)75

Keywords:

Communication, Generation Z, Slang, Social Interaction, Social-Media, Technology

Abstract

The main objective of present study is to investigate the reasons for the popularity of slang words among Generation Z, their types and forms, and their function and meaning in social media platforms. As far as the methodology is concerned, the research uses a qualitative content analysis method. It explores the constantly shifting realm of slang, drawing on the framework developed by Allan and Burridge (2006). The sample consists of 30 participants—20 female and 10 male—all university students. The results revealed that Generation Z uses slang to increase the intimacy of their conversations, and the popularity of slang is linked to the progress of science and technology. The study identifies five types and seven functions of slangs. However, this study is limited to investigating WhatsApp and Instagram chats only. Future researchers should consider other social media platforms as well when conducting similar studies.

Vol. 8 No. 2 (2024): April to June

Downloads

Published

2024-06-25

Details

    Abstract Views: 729
    PDF Downloads: 1678

How to Cite

Tufail, S., Asgher, M., & Ali, I. (2024). Deciphering the Digital Vernacular: A Study of Generation Z Slang on Social Media Platforms. Pakistan Languages and Humanities Review, 8(2), 835–847. https://doi.org/10.47205/plhr.2024(8-II)75

Issue

Vol. 8 No. 2 (2024): April to June

Section

Articles

License

Copyright (c) 2024 Pakistan Languages and Humanities Review

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PLHR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PLHR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PLHR are required to cite author(s) and publisher in their work. Therefore, ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) follow an Open Access Policy for copyright and licensing.

Creative Commons License

Signatory of DORA