Deciphering the Digital Vernacular: A Study of Generation Z Slang on Social Media Platforms

Authors

  • Saba Tufail MS Scholar, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan
  • Madya Asgher Lecturer, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan
  • Dr. Ihsan Ali Assistant Professor, Department of Linguistics and Communication, University of Management and Technology, Sialkot Campus, Punjab, Pakistan

DOI:

https://doi.org/10.47205/plhr.2024(8-II)75

Keywords:

Communication, Generation Z, Slang, Social Interaction, Social-Media, Technology

Abstract

The main objective of present study is to investigate the reasons for the popularity of slang words among Generation Z, their types and forms, and their function and meaning in social media platforms. As far as the methodology is concerned, the research uses a qualitative content analysis method. It explores the constantly shifting realm of slang, drawing on the framework developed by Allan and Burridge (2006). The sample consists of 30 participants—20 female and 10 male—all university students. The results revealed that Generation Z uses slang to increase the intimacy of their conversations, and the popularity of slang is linked to the progress of science and technology. The study identifies five types and seven functions of slangs. However, this study is limited to investigating WhatsApp and Instagram chats only. Future researchers should consider other social media platforms as well when conducting similar studies.

Vol. 8 No. 2 (2024): April to June

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Published

2024-06-25

Details

    Abstract Views: 354
    PDF Downloads: 767

How to Cite

Tufail, S., Asgher, M., & Ali, I. (2024). Deciphering the Digital Vernacular: A Study of Generation Z Slang on Social Media Platforms. Pakistan Languages and Humanities Review, 8(2), 835–847. https://doi.org/10.47205/plhr.2024(8-II)75

Issue

Vol. 8 No. 2 (2024): April to June

Section

Articles

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Copyright (c) 2024 Pakistan Languages and Humanities Review

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