Deciphering the Digital Vernacular: A Study of Generation Z Slang on Social Media Platforms

Abstract

The main objective of present study is to investigate the reasons for the popularity of slang words among Generation Z, their types and forms, and their function and meaning in social media platforms. As far as the methodology is concerned, the research uses a qualitative content analysis method. It explores the constantly shifting realm of slang, drawing on the framework developed by Allan and Burridge (2006). The sample consists of 30 participants—20 female and 10 male—all university students. The results revealed that Generation Z uses slang to increase the intimacy of their conversations, and the popularity of slang is linked to the progress of science and technology. The study identifies five types and seven functions of slangs. However, this study is limited to investigating WhatsApp and Instagram chats only. Future researchers should consider other social media platforms as well when conducting similar studies.