Portrayal of Pakistani Women in Newspaper Advertisements

Abstract

The study explores that how women are represented in Pakistani print media and investigates the images reported in Pakistani renowned newspapers to explore the portrayal of women. The study is conducted to explore the portrayal of Pakistani women in the newspapers. The study aims to explore the portrayal of Pakistani women in the newspaper through images in relation to biasness, discrimination, representation and associated role in society. Women have had to face stress, tension and problems from domestic to social life. Despite the fact that women are taking part and playing a vital role in every field of life but their representation in media is still objectified.. The images are selected from Pakistani well read English newspaper named DAWN through random selecting technique. The images of women are selected randomly to analyze the depiction of women in the newspapers. The selected images are analyzed in relation to biased, discriminatory and inferior role of Pakistani women in the study. The study is delimited to the analysis of the one of the renowned Pakistani English newspapers DAWN. The results of study depict that there is biasness and stereotypes association in the portrayal of women which highlight the place and position of women in the Pakistani society.