Immersion of Bilingual Text on Pakistani Products: A Sociolinguistic Study

Authors

  • Dr. Muhammad Farooq Alam Assistant Professor, Department of English, National University of Modern Languages, Punjab, Rawalpindi, Punjab, Pakistan
  • Dr. Zafar Ullah Instructor, Department of English, Virtual University, Islamabad, Pakistan
  • Dr. Muhammad Uzair Dean, Faculty of Arts and Humanities, National University of Modern Languages, Islamabad, Pakistan

DOI:

https://doi.org/10.47205/plhr.2022(6-II)63

Keywords:

Bilingual Text, Social Domains, Social Theory, Sociolinguistic Assumptions

Abstract

This study sets forth to find out the effectiveness and reasons behind the integration of bilingual text on the products sold in Pakistan. Based on Layder’s (2005, 2014) theory of ‘social domains’ that demonstrates language and its contextual use can. The study finds out the effectiveness of immersion of bilingual text given on Pakistani products. This study is qualitative in nature as themes have been developed out of five Pakistani products. Thematic analysis has been used to supplement textual analysis. It was found that bilingual text reveals convenience in the process of communication, thus promoting their product in the large interest of the public in Pakistan. Future research works should analyze packages and digital ads to explore the narratology of bilingual texts.

Image of Vol. 6 No. 2 (2022): April to June

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Published

2022-06-30

Details

    Abstract Views: 123
    PDF Downloads: 80

How to Cite

Farooq Alam, M., Ullah, Z., & Uzair, M. (2022). Immersion of Bilingual Text on Pakistani Products: A Sociolinguistic Study. Pakistan Languages and Humanities Review, 6(2), 734–745. https://doi.org/10.47205/plhr.2022(6-II)63

Issue

Vol. 6 No. 2 (2022): April to June

Section

Articles

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